Another important objective of Groovy Pyramid songs is to increase overall health literacy amongst individuals, families and communities. Although government agencies and commercial entities spend billions of dollars and allocate a substantial amount of human resources on chronic disease awareness programs and campaigns, many people remain unaware of specific causes, symptoms and costs of heart disease, diabetes, cancer, hypertension, HIV/AIDS, and other chronic diseases. Using musical songs can be an effective way to broach these subjects and help health department managers and other stakeholders to do a better job of delivering understandable and usable information to the public at-large. That’s the charge of the GP Chronic Disease Awareness songs.
Innovating Awareness Campaigns
While most health communicators remain only comfortable implementing the same programs, projects, and techniques that they have implemented previously to promote chronic disease awareness, such as brochures, pamphlets, health fairs and public service announcements, increasingly they are imagining health literacy content in different media formats and disseminated through different outlets, especially social media channels. Music is often utilized in direct-to-consumer pharmaceutical advertisements and most radio and television commercials. However, the song-instrument itself is rarely utilized by health agencies to enhance their communication’s objectives.
GP Chronic Disease Awareness Songs
Advantages Over Traditional Communications Techniques
When compared to other forms of chronic disease awareness communications, music-based messaging offers consumers a double benefit of increased density and improved comprehension of health information. Moreover, by adding music melodies to their awareness messaging campaigns, health agencies can increase the tolerance for repeated airings and improve the overall audience affinity for the information they want to disseminate. In addition, the music-based health messages are less expensive than traditional billboards, radio or TV PSA’s. Chronic disease awareness songs are also less dependent on audience literacy and more environmentally friendly than messages disseminated on paper.